Word & Wire

Wouldn't it be great to find a crowd that's as passionate about your product or service as you are? Here's the good news—there has never been a better time to watch your connections grow. And the best way to make this happen is through engaging content. It's about finding the right words to deliver your message and the right tone to hook your readers.

I can help you. I'm an experienced copywriter, a published author and an award-winning journalist. I'll take your brightest ideas, your thorniest research findings, your smartest offerings and shape them into powerful written content.

And by powerful written content, I mean copy that...

  • Is creative, concise and jargon-free
  • Makes your audience snap to attention
  • Is in perfect harmony with your message and values
  • Motivates your readers to listen carefully and respond
Deliver your message with clarity and flair. Establish yourself as a leader in your field. Persuade your audience to take action. That's the magic of professional copy.
Reshape your Italian message to engage an English-language audience. Creatively translated copy stays true to the source text while feeling 100% English.
Illuminate your readers with articles, newsletters and blogs that provoke thought, deepen understanding and beam light on your expertise and objectives.
Harness the power of self-expression to grab attention, share your vision and communicate with style. Are you ready to befriend your inner storyteller?
What clients are saying

Copywriting 101

Copywriting is the art of producing written content (copy) for the purpose of selling a product or service, or for raising brand awareness. Great copy is persuasive. It puts people in the mood to take an important next step—which might be to sign up for a newsletter, visit a website, make a purchase, or something else entirely.

How does it work?

Great copy drives people to take action by identifying a problem they're experiencing then offering an irresistible solution. It glows with empathy, stirring up feelings of warmth and trust. It says, "I see you and I see your troubles"—and who doesn’t like to feel visible and understood? You've now created an environment where your readers are receptive to the amazing fix you’re offering. You've primed them to convert. Clicking, buying or signing up becomes the most natural next step.

And all of this through the skilful arrangement of words on a page…

Now here's what copywriting isn't: just writing.